May The Force Be With You

I'm loving this cute new video from Volkswagon on the 2012 Passat.



Sometimes the greatest marketing comes from looking at what makes people smile. If you concentrate on keeping the customer at the centre of your brand marketing you can achieve a lot.

After all it is easy to forget the motto: It's not about YOU it's about THEM.

New Developments in Online Marketing.

All you wedding vendors out there here is a new tool to sell your products to prospective brides like myself.

I just made a wedding website for my upcoming nuptuals! All the guys in the Middle east and Africa have been logging in and looking at it.

The website itself is intuitive and easy to use.

http://www.weddingmapper.com/q274h/page/welcome

There is also a really interesting blog on why social networking works as a marketing tool.

http://www.emarketer.com/Article.aspx?R=1007568

Just two more ideas in developing your social networking and marketing brand.

Ikea using Facebook

Here's a great campaign from Ikea on how to use Facebook for business.



I love the fact that it is over a period of time. The very way they did it is so clever and intuitive.
Very Ikea and very Facebook.

Would love to see some Irish brands try variations of this campaign