So we've all seen the videos about super integrated media and social media plans...here is a little fight back from the print media in Sweden.
It's funny there is a twist in the end and it makes a fair point. Does the fact that it is viral on the internet negate that point? Probably not.
As a former print journalist come social media advocate I don't think that it can be black or white. Today we can have our cake and eat it.
Anyway check out the video and let me know what you think?
Michelle
